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How do you best prepare to take your successful Irish business into an overseas market? From my experience of working with several different IT and technology companies doing just that, while there is no one-size fits all tick-box to complete to put you on the path to success, certain learnings and commonalities emerge time and time again. I thought the following flags might be of interest to senior management about to embark on their own overseas journey.
Locals going global - Learnings from Irish IT and technology firms on making their international market expansion a success. Photo by Tom Cleary on Unsplash

Flashback to Friday afternoon, 6th February 2009! As a budding marketer, that’s when I decided to give this Linkedin thing a go! Nearly 10 years later, its widely heralded as the most popular business to business social networking platform on the planet. Linkedin has been a tremendous success both locally here in Ireland and across the globe meaning its practically a marketing must-have for the vast majority of businesses out there. Not that I confess to being a “Linkedin Expert” but I thought I would share a few tips for any Small-to-Medium business owners looking to get the basics right!

Are you a looking for a new website? Here are our top tips for business owners looking to develop a killer website for fast-growing IT and tech services companies!

Coming soon - our thoughts on the art of developing a new website!

A common statement is that the only constant in business is change. This means we must all be constantly learning so we can adapt, develop and grow.
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As a 'grey-haired' business development and business coaching expert, I spend most of my working week helping my clients and promoting their businesses.
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It never ceases to amaze me the lack of importance that company directors and senior management place on their customer and prospect data.
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The competitive nature of selling can be a double-edged sword. On one side competition can turn up ones motivation and on the other side it can distract you from being your best.
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This may be a question of new versus old, or digital versus traditional. However, how do you know which method is right for your next campaign?
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Understanding and refining your customer value proposition (CVP) is one of the most important factors in determining the success or failure of your marketing and sales efforts.
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