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Flashback to Friday afternoon, 6th February 2009! As a budding marketer, that’s when I decided to give this Linkedin thing a go! Nearly 10 years later, its widely heralded as the most popular business to business social networking platform on the planet. Linkedin has been a tremendous success both locally here in Ireland and across the globe meaning its practically a marketing must-have for the vast majority of businesses out there. Not that I confess to being a “Linkedin Expert” but I thought I would share a few tips for any Small-to-Medium business owners looking to get the basics right!

Are you a looking for a new website? Here are our top tips for business owners looking to develop a killer website for fast-growing IT and tech services companies!

A common statement is that the only constant in business is change. This means we must all be constantly learning so we can adapt, develop and grow.
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As a 'grey-haired' business development and business coaching expert, I spend most of my working week helping my clients and promoting their businesses.
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It never ceases to amaze me the lack of importance that company directors and senior management place on their customer and prospect data.
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The competitive nature of selling can be a double-edged sword. On one side competition can turn up ones motivation and on the other side it can distract you from being your best.
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This may be a question of new versus old, or digital versus traditional. However, how do you know which method is right for your next campaign?
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Understanding and refining your customer value proposition (CVP) is one of the most important factors in determining the success or failure of your marketing and sales efforts.
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