News Archive - 2017

A common statement is that the only constant in business is change. This means we must all be constantly learning so we can adapt, develop and grow.

As a 'grey-haired' business development and business coaching expert, I spend most of my working week helping my clients and promoting their businesses.

It never ceases to amaze me the lack of importance that company directors and senior management place on their customer and prospect data.

The competitive nature of selling can be a double-edged sword. On one side competition can turn up ones motivation and on the other side it can distract you from being your best.

This may be a question of new versus old, or digital versus traditional. However, how do you know which method is right for your next campaign?

Understanding and refining your customer value proposition (CVP) is one of the most important factors in determining the success or failure of your marketing and sales efforts.