News Archive - 2019

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When quick wins are quick losses

At the start of a New Year a lot of us are usually busy agreeing sales targets! In most cases the focus is on how to win new business. After that the question that usually comes up is, “ How can we get a few quick wins to kick the year off to a great start? “ But before you waste time and energy trying to come up with the suspects in your network, the good clients that always buy from you and the fresh marketing ideas, I would recommend you review last years “quick wins” and see if they were real “wins” at all ?
When quick wins are quick losses