The Client and The Challenge
Cathy Winston is a business strategy consultant and leadership coach with over 30 years' experience. She advises Irish corporates and SMEs and works with Enterprise Ireland on business innovation, leadership and growth programmes. Through her own consulting and mentoring business, she supports business leaders in creating strong succession teams, leveraging talent, building business confidence, driving change, and achieving agreed strategic growth plans.
Solution
Ongoing Digital Marketing Support
Acted as a central point of contact and advisory for digital for pre-, during and post-launch period.
Digital Brand & Messaging Launch
Rolled out CW&Co new identity on digital channels including social media and email.
Collateral Revamp
Refreshed presentations, proposal templates, LinkedIn bios to reflect the new messaging and visual identity.
Content Marketing Plan
Developed a strategic, actionable 6-month digital content plan with the CW&Co team.
Visual Content Design
Created branded visual content for social and digital media, using visual guidelines provided by brand designer to ensure professional, consistent and compelling digital content.
Benefits
Adaptable Digital Support
Flexible digital support service tailored to CW&Co specific needs.
Project Rollout
Delivered outputs quickly and efficiently to meet tight project and launch timelines.
Team Integration
Working with a digital partner who understood Cathy’s business, differentiators, target audience and could also integrate with her team and external partners.
Over a 12-month period Joe and JP provided extremely helpful strategic guidance and mentoring to the company and to me personally. During this time, they also helped us create and begin the rollout of a growth strategy. Their assistance has been invaluable.