The Client and The Challenge
Boost Your Sales has worked with Irish Gears across key areas of the business including strategy, team mentoring and support. However, one of the first key projects we supported them on was a rebrand and launch of a new visual identity in 2025 - Irish Gears.
Solution
Name, Brand & Identity
Given the firm's expertise in gear and gear manufacture, a key project was the development and launch of new name, brand and identity. Boost Your Sales worked with management to develop the new name, brand and visual identity direction.
Concept to Design
Once the concept and direction was developed and agreed, Boost Your Sales worked with a leading brand, logo and visual identity designer to bring the new entity to fruition.
Implementation & Launch
A new set of logos, brand guidelines and application examples were developed to illustrate the correct implementation of the brand.
Thorough Audit
An audit of all brand and logo use cases was complete and the new identity and brand was rolled out across a suite of digital and physical channels e.g. signage, vehicle fleet, brochures, business cards, letterhead, presentations, and digital channels.
Benefits
Brand Refresh
Successful rebrand of the company from ‘Elstan Engineering’ to ‘Irish Gears’, positioning a new focus on the firm’s key competency and expertise.
Structured Guidelines
Development of robust guidelines on future brand use, application and visual identity on all assets and channels to ensure consistency and professional application at all times.
Key contact
One point of contact to scope, manage and rollout the end-to-end branding programme including hiring of right-fit third party suppliers, partners and collaborators.
Over a 12-month period Joe and JP provided extremely helpful strategic guidance and mentoring to the company and to me personally. During this time, they also helped us create and begin the rollout of a growth strategy. Their assistance has been invaluable.