The Client and The Challenge
The Irish Venture Capital and Private Equity Association (IVCA) is the representative body for venture capital and private equity firms on the island of Ireland. Members of the IVCA fuel the growth of the next generation of Irish companies, driving innovation and building the economy of the future. IVCA members benefit from Full, Affiliate or Associate membership including access to an active ecosystem of companies, connections, events and forums. Through representation, the IVCA also works to influence and shape public policy to strengthen Ireland’s entrepreneurial ecosystem for the benefit of Irish businesses and IVCA members.
The IVCA was keen to grow awareness and interest in their membership and the work and impact of the association in Ireland. The management team identified a need for a marketing support and advisory service to complement and amplify existing media, PR, event and promotional activity. Marketing support was required in the areas of content development, social media strategy, planning and execution and the amplification of PR and media coverage for maximum exposure.
Solution
IVCA engaged Boost Your Sales to deliver a flexible marketing advisory and support service. Designed to adapt to changing requirements and support key activities and campaigns in year, the service includes:
Dedicated Marketing
A dedicated, outsourced point of contact to manage and deliver marketing content, collateral, digital and social media planning and activity.
PR & Media
Amplification of key campaign and communications initiatives, including IVCAs VenturePulse, press releases, events and collaboration initiatives across digital platforms.
Team Development
Marketing advisory service for the association management team.
Benefits
Increased Amplification
Maximise amplification of key campaign activity including PR, media, collaborations and events throughout the year.
Membership Growth
Support the expansion of the membership base by driving awareness and recognition of the IVCA message and its impact, leveraging digital and traditional marketing channels.
Team Advisory and Auxiliary Support
Provide marketing advisory and support services when required to bolster a busy, proactive, and tight-knit management team.
Over a 12-month period Joe and JP provided extremely helpful strategic guidance and mentoring to the company and to me personally. During this time, they also helped us create and begin the rollout of a growth strategy. Their assistance has been invaluable.