The Client and The Challenge
Founded in 1956 by Leo Lynch namesake, the company’s ethos of quality and safe work, combined with their striving ambition and strong partnerships, has led Leo Lynch to become one of Europe’s leading specialist and mechanical process engineering contractors.
As part of an ambitious growth strategy, Leo Lynch embarked a full marketing revamp including a brand, identity, messaging and positioning strategy in addition to mobilising a new marketing team. Key to the programme was professional support in rolling out a new brand, adopting more modern digital marketing practices and support in building a new marketing team and department.
Solution
Boost Your Sales partnered with Leo Lynch to design and drive through their new marketing strategy. The collaboration began with a review and audit of in-house marketing team that aligned marketing activities with the business's wider goals. The focus was on understanding the business strategy and providing guidance on how marketing could best support objectives going forward. Boost Your Sales then assisted with the following.
Brand Revamp & Rollout
Collaborated with top brand agency (AllOut.Studio), copywriters (Neatline), and other partners to launch a refreshed brand and identity.
Digital Marketing Revamp
Worked closely with the marketing team to apply the new brand identity across all touchpoints, including physical and digital touchpoints.
PR & Media Launch
Designed and co-ordinated a PR campaign to unveil the new identity, direction and business growth plans.
Team Development
Supported structure and set-up of the marketing team, skillsets, roles and responsibilities including key marketing hire support.
Benefits
Brand Launch & Identity
Successfully launched the brand and its identity on time, aligning with strategic goals and deadlines.
Media Coverage
Secured extensive media coverage, including both trade and national outlets, ensuring broad visibility for the new identity and brand.
Key Staff Hire
Recruited a key marketing resource, strengthening the team's expertise and capacity, in addition to providing mentoring and coaching to the marketing team.
Team Augmentation
Built up the marketing team at a critical phase, amidst a period of heavy project activity and marketing transformation.
Over a 12-month period Joe and JP provided extremely helpful strategic guidance and mentoring to the company and to me personally. During this time, they also helped us create and begin the rollout of a growth strategy. Their assistance has been invaluable.