The Client and The Challenge
Nuálach Automation designs, develops and manufactures highly automated special purpose precision machines and intelligent Robot automation systems for the medtech, food & beverage, automotive and general industry. The company was co-founded by Evan Roarke and Kealan O’Connell in Cavan in 2021. Due to their innovative approach to automation, the firm quickly secured fast growth and traction in their market. It wasn’t long before the firm was expanding quickly and required a new, larger premises to enable further growth and innovation, and support the firm’s business strategy.
Boost Your Sales has worked with Nuálach Automation since inception across key areas of the business including marketing, export development, new premises launch, PR, event management, key hire recruitment support and general business growth advisory.
Solution
Boost Your Sales has supported Nuálach Automation across a number of key areas:
New HQ Launch
Assisted in shaping the event theme and plan, designing/managing, coordinating the event on the day including liaising with suppliers (catering, facility hire), and working with a photographer / videographer to capture the event.
PR & Media
Designed a PR campaign around the event and HQ launch including press release writing, distribution, and securing local and national media coverage.
Marketing
Refreshed the company sales and marketing materials, bringing a more audience-focused approach to presentations, collateral, and website.
Export Development
Worked with Nuálach Automation through LEO Cavan Export Readiness Programme, assisting the firm develop export plans for targeted markets.
Key Hire Support
Provided advisory and recruitment support in relation to a number of key hires as part of their growth strategy.
Benefits
Export Development
Formalised export development plans, readiness and execution support.
HQ Launch
Successful HQ launch event with refreshed marketing collateral and content.
PR & Media
Successful PR and media campaign in online / print and national / trade coverage.
Key Staff Hire
Provided advisory and recruitment support in relation to a number of key hires as part of their growth strategy.
“Thanks for your support for the launch, we have seen a great benefit.”