Sales and Marketing Strategy Development
Aphix Software helps B2B companies sell smarter. They provide a suite of eCommerce and mobile ordering products which enables real-time integration to ERP and back-office systems and connectivity to digital marketplaces on one secure platform. Aphix develop the software themselves to address complex B2B processes of wholesalers, manufacturers and distributors across the globe.
Solution
Aphix Software approached Boost through a recommendation as they had ambitious plans to scale and grow, particular in the UK market initially. Boost worked with their CEO and the wider team for three years helping to put in place the right sales, marketing and business processes required to facilitate growth.
Business Processes & Structures
Boost implemented a new management structure and related business processes to gear the business for its aggressive growth strategy. This included the development and implementation of a 1 page business plan, strategic business advice and support for the CEO and senior management team.
Sales & Marketing Structure
Boost also worked with the CEO to implement new sales and marketing business processes and management structures. This included the recruitment of new sales staff, mentoring, training and development. It also included the set up of new sales processes and systems and the launch of a formal marketing team and department.
Export Sales & Business Development
Boost also supported the CEO and Aphix Software with the development of export markets. This included responsibility for supporting the development of the UK market with support from state and trade bodies such as Enterprise Ireland. Part of the strategy was the set up and development of a Channel Partner strategy in the UK.
Benefits
Strategic Advice & Support
The CEO benefitted from having a sounding board from a trusted advisor with strategic business advice and recommendations to when required in order to best enable the fast growth of the company.
New management systems and structure
Aphix Software benefitted from the introduction on new sales, marketing and business management structures and processes that where fitting to their ambitious business plans at home and abroad.
Export Growth
Boost helped the CEO, management and wider sales and marketing teams crack open their first overseas market in the UK through export sales and marketing support and advice in addition to supporting the development of formal supports from state bodies such as Enterprise Ireland.
Boost Your Sales involvement with Aphix has made a big difference. The whole company is more commercially focused and our business development more professional and consistent.