Marketing Strategy
Flow Group is an international leading leadership development and consulting company that has been helping organisations to become more effective for over a decade. Flow have a strong existing customer base with repeat business representing the majority of their annual revenue. However, their concern was that this would stagnate, and inhibit future growth of the company.
Solution
Boost Your Sales (BYS) collaborated with the Flow management team to prepare a marketing strategy to help generate new business. Together we designed a new one day course and focused on a range of activities to attract prospects to attend.
Direct Marketing
One of Flow’s issues was that their contacts in their CRM database was outdated and inaccurate. To rectify this and build a clean database BYS implemented an email campaign, consisting of 5 e-shots over a 3 month period. The emails had a mix of educational and promotional content to educate the target market as well as attract attendees. We followed this up with a telemarketing campaign.
LinkedIn Advertising
BYS managed a Pay Per Click (PPC) advertising campaign on LinkedIn, aimed at our researched buyer personas. The adverts drove targeted traffic directly to the Eventbrite page.
Social Media
In conjunction with the adverts, BYS set up a LinkedIn page for Flow, grew their followers and published content in the build up to the new one day course.
Benefits
Attendance/New Customers
There were 50 attendees at the training day surpassing targets for both new and existing customers.
Clean CRM & Best Practices
Flow could prospect for new clients confident with up to date data. Direct marketing processes were brought into the company, and internal staff are now better prepared for future campaigns.
Brand Awareness
Our integrated email marketing and PPC online advertising campaign drove recognition of the Flow brand with almost 20,000 impressions and 300 clicks from the target market.
Social Strategy
A formal LinkedIn strategy was initiated with a company page set up and training and advice provided on how to turn it into a sales tool.
The Boost Your Sales team worked with Greenline Conversations to launch a new training course for our product. Their work ethos and professionalism was second to none - so much so that our first course was oversubscribed. We employed them again to run a number of marketing projects.