Sales and Marketing Strategy Development
Keelings Knowledge provides companies operating specifically in the Fresh Produce industry with a complete Enterprise Resource Planning (ERP) software solution and expert consulting services to help them manage and grow their businesses. Operating since 2012, Keelings Solutions has a successful track record. However management were aware that the sales and marketing function could be refined to take advantage of the opportunities in the marketplace.
Solution
Keelings Knowledge engaged Boost Your Sales to implement sales and marketing best practices with a particular focus on the international expansion.
International Sales Strategy
We also provided strategic business development advice, working with management to implement sales and marketing expansion plans for the Dutch and German markets. This included developing a one page sales plan, market research, appointing a direct salesperson, finding channel partners and attending trade shows.
Marketing Activity
BYS prepared a marketing plan to maximise the opportunities from its attendance at an international tradeshow, Fruit Logistica, in Berlin. This included project managing an upgrade of the website with a focus on the international market and a new CRM system to more effectively track prospects, leads and opportunities. From there, email and direct mail campaigns, including a unique postcard campaign, were used to reach out and engage with our target market segments. In addition we coordinated the development of new collateral including case studies, a corporate brochure and promotional video.
Benefits
Lead Generation
Challenging targets were set to have meetings generated and BYS achieved this in a short timeframe.
Sales Pipeline
Since our engagement with Keelings Knowledge, the company has now built a strong sales pipeline. In addition, the quality of leads is much improved due to a more stringent lead qualification process.
Recruitment
We assisted with the hiring of a Marketing Executive in the Dublin office and a Direct Salesperson in the Dutch and German market.
Joe leads the Business Development side within Keelings Knowledge. Every day, the enthusiasm, energy and knowledge Joe brings to the job is immense. You would like to bottle it and have everyone take a glass!